FREE BOOK Reveals How To Build A Successful Artisan Business And Leave Your Legacy
By Lara Cornell
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In This Revolutionary Book I Teach You Exactly How To Make A Living & An Impact With Your Artisan Business
Here are just a few of the nuggets I give away:
Why being everything to everyone isn't being kind, it's actually killing your sales (p. 66)
What makes an artisan different when attracting their dream clients (p. 74)
How to sell effectively online (p. 83)
How to keep your audience engaged while you expand your creative skills in new areas (p. 87)
The #1 thing that will kill your business in a blink and how to avoid it (p. 95)
Examples to elevate your product line while elevating your business (p. 97)
10 areas to market like a genius (p. 107)
and so much more….
How to avoid the most common Path to Failure most artisans fall into (p. 5)
What consumers REALLY want from you (p. 13)
The #1 block sabotaging your business (p. 30)
How to make a huge impact without becoming a charity (p. 31)
The future of business and why an artisan is at the forefront (p. 39)
The 4 main keys to leaving your legacy (which most brands are missing) (p. 40)
The steps every successful business uses to claim their spot in the marketplace (p. 57)
The formula for the RIGHT way to price our work (p. 60)
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Hi, I’m Lara Cornell…
I’m a published artist, an expert brand strategist and master entrepreneur life coach specializing in supporting artists, artisans and makers. I founded Artisan+Co, an artisan brand and lifestyle agency, as well as the Artisan Business Academy. I’m super-passionate about helping artisans create sustainable businesses while making an impact and leaving their legacy. When I’m not leading retreats or traveling, I love painting and savoring life with my family in Minneapolis, Minnesota.
Having created and run successful creative enterprises over the past 20 years, I can wholeheartedly say this is one of the clearest books on creating a sustainable creative business that I've encountered! It can be so difficult to find business strategies which speak to a creative mind that isn't just fluff. Lara Cornell leverages proven business strategies providing a step-by-step process to build a creative business that is profitable and leaves a legacy. No matter where you are in your artisan business, this book will have pearls for you. These strategies are a game-changer and will give you the foundations you need to leave your legacy while thriving in your business and finding time for your own creativity.
Susan Nethercote, Artist and Teacher at susannethercotestudio.com
Few coaches understand the minds and hearts of creatives who dare to live their dream and fewer understand the unique challenges they face. Lara Cornell is one of those rare gems out there who gets it. From experience and from intuitive insight, she knows that the bridge between dreaming your dream and actually living it involves how effectively you understand and then communicate your brand's identity and message in everything you do. More importantly she understands how to help creatives get there. If you want to learn how to turn your inner creative magic into something concrete in this world, into a brand that is on track to making real impact then start here; start with Lara.
-Maha Mamish, entrepreneurial coach, strategist, and author of The Creative Entrepreneur: Use Your Sensitive Nature to Build a Highly Successful Business
As artists, we can tend to feel lost when it comes to the business side of being an entrepreneur. This book covers all the bases and is perfect for those of us who want to feel confident building our business and brand.
-Lori Portka, Artist and Illustrator at loriportka.com
This is THE book about business that the arts community has been waiting for, full of needed clarity and accessible strategies for success. If you are a creative who is passionate about developing a sustainable successful business framework while making a living and an impact with your art this book is for you!
-Faith Evans-Sills, artist and author at faithevanssills.com
